Get the proven playbook for growing festival audiences

GROW 30% or more at your next festival!

Field-tested strategies to boost ticket sales, simplify operations, and build loyal audiences that return year after year

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Image of Scaling Up book showing a full theatre with people watching a screen

If you’re a multi event festival organiser facing flat ticket sales, rising costs, and sleepless nights worrying if you'll make budget -
you’re not alone!

Read Chapter 1 Free

<<<< Look Inside: Table of Contents and Chapter 1

A full theatre of people

Built from 20 years of festival growth experience

Learn the proven methods, data insights, and tools that have helped festivals worldwide sell more tickets and expand their audiences season after season.

Picture Courtesy Sydney Film Festival

Complex festival ticketing
shouldn't overwhelm your audiences

To scale successfully, simplicity is key. Streamline complex programs with flexible ticketing models that make buying effortless for your audiences. Simplified ticketing => more sales & profit - proven time & again.

A queue outside a theatre venue with a festival name in lights
A large queue of people in a venue waiting to be seated

Give audiences the seamless experience they expect - so they return

Build loyalty that lasts beyond closing night with self-service exchanges, mobile apps, SMS login, and flexible pass management.

Repeat customers spent on average 30% more than new customers and are the KEY to getting sustainable growth.

Give stakeholders and the board the clarity they expect

Show real growth through accurate, automated reporting that proves the value of every dollar spent. Deliver transparent results, demonstrate impact with confidence, and free your team from hours of manual administration.

A software dashboard showing sales over time

By applying the lessons in Scaling Up, you’ll learn how to:

  • Sell more tickets with frictionless booking experiences.

  • Streamline operations and free your team from manual admin.

  • Build loyal audiences who return year after year.

  • Expand globally with hybrid and streaming strategies.

  • Protect your event with robust risk management and cybersecurity.

  • Protect your event with robust risk management and cybersecurity.

Happy patrons at an outdoor festival

What festival leaders are saying...

Being part of a new management team on a festival, we’re super excited to apply the proven strategies outlined in the book.

Damian Coren
Brisbane Int. Film Festival

"Massive congratulations on what you have achieved here!!! This book is extraordinary."

Jacquie Pohl

Wild Earth Oceania Film Festival

The team’s innovation and guidance truly helped take Canberra Writers Festival to the next level.

Travis Green

Canberra Writers

Festival

Inside the book

You’ll discover how to:

  • Keep things simpler, from product to prices to operational processes. ✅

  • Design engaging products and flexible pricing models. 📈

  • Build marketing strategies that expand reach and retention. 🔭

  • Reduce operational labour and increase customer satisfaction, without sacrificing delivery quality. ⚖️

  • Strengthen risk management and cyber-security. 🔐

  • Use hybrid event delivery and streaming models to reach global audiences. 🌐

Most importantly, you’ll feel calm and in control as you power towards new audience records.

Scaling up physical book copy
Rob Raulings profile picture: Author of Scaling Up
Handwritten note from author: Hi there I wrote this book because I saw the same limiters on growth occurring again and again. Cheers Rob Raulings

About the author

Rob Raulings has spent over 25 years helping cultural organisations and festivals grow.  As co-founder and CEO of Ferve Tickets, he has supported some of the largest film and arts festivals across the world.

  • 95% of festival clients grew by 35% in their first year when arriving from systems without a shopping cart.

  • Helped clients sell 23,000+ tickets and hundreds of thousands of revenue in just a single day.

  • Sydney Film Festival grew 184% between 2010 and 2019, making it one of the largest film festivals in the world.

  • Guided festivals like Sydney Film Festival, Beaker Street, and Melbourne Writers Festival to record-breaking growth.

  • Carbon-negative and ISO 27001 security certified, Ferve Tickets is trusted by government clients and arts organisations worldwide, championing culture by using ArtsPay and other platforms to enrich cultural experiences.

Scaling Up: The Ultimate Guide distills decades of proven insight into one practical and actionable guide.

Audience growth starts right here

Transform your ticketing, streamline your operations, and unlock growth strategies trusted by leading festivals worldwide. This book brings together more than two decades of proven expertise in ticketing and festival growth. 📈

You’ll learn how to:

  • Avoid system crashes, keep systems secure and capture revenue efficiently.

  • Simplify ticketing for passes, bundles, and streaming.

  • Retain audiences through loyalty and data-driven engagement.

Built on 25 years of experience helping cultural events sell more, scale faster, and grow loyal audiences through smarter ticketing.

Get Your Copy Now

Here's a few festivals that grew in 2024-25 using these strategies...

2024 Brisbane Writers Fest +100%

2025 Melbourne Writers Fest +44%

2025 Melbourne Int. Film Fest +22%

2025 Beaker Street Festival +49%

2025 Sydney Film Festival +19%

2025 Sydney Fringe Festival +12%

2025 Northern Aus. Arts Fest +33%

2025 Canberra Writers Fest +58%

That's 12 month average of 42% growth and millions in extra revenue!

Can you afford the status quo?

  • Growth can be painful; but it's where the magic happens...

  • Look at these numbers over 4 years and ask yourself: 'Can I afford the status quo?'

  • These are very typical growth rates seen when implementing strategies in the book

A festival sales budget showing 3% growth per year compared to rapid growth (10-25% per year).

That's right. It's a staggering $364,329 of lost opportunity PER YEAR for a mid sized festival not implementing a strong growth strategy.

+49% growth for Beaker Street Festival in 2025

Order Scaling Up – The Ultimate Guide to Growing Audiences in Multi Event Festivals

Field-tested strategies to help you sell more tickets, simplify your operations,
and build loyal audiences that come back every year.

Grow your audience by +20%, 50%, even 100% or more by implementing the strategies outlined.

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  • Order a signed physical copy - USD $39, 175 pp.

  • Ships worldwide FREE.

  • Includes eBook + Checklist shipped immediately, physical book shipping mid Jan 2025.

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Unconditional 100% satisfaction guarantee

90 day unconditional guarantee- money back if you're not satisfied

Scaling Up developed from over 25 years of experience working in festival ticketing environments and we want you to feel completely confident in your purchase. That’s why we offer an unconditional, no-questions-asked guarantee on your digital download.

If, for any reason whatsoever, you’re not satisfied with the book — whether it didn’t meet your expectations, wasn’t what you were looking for, or simply didn’t resonate with you — just let us know within 90 days of your purchase, and we’ll issue a full refund, no questions asked.

You don’t need to explain why, return anything, or fill out lengthy forms. We trust you to truthfully just ask if you're not happy. Simply send an email with your order details to hello@ferve.tickets, and your refund will be processed promptly (allow 1-2 days for weekends and time zone delays).

Our goal is to help you scale and have impact — not to leave you feeling disappointed or uncertain.

This offer is not endorsed nor affiliated with Meta Inc and your results may vary when implementing recommendations from within the book.  Like anything in life, results may not be guaranteed, requiring attention and consistent work to make things properly scalable and profitable.

Copyright © 2025 Ferve Tickets. All Rights Reserved.
Ferve Tickets is a registered trademark in USA, Australia and other countries.

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